Tool number 1 is foreplay. Foreplay allows you to save a library of other ads run by others so you can use their inspiration to create your own ads. It’s absolutely amazing and intuitive.
The second one is Triple whale. Triple whale is a third party pixel that helps you better understand the customer journey. And the impact that all of your marketing channels are having on your results. Instead of just using in-platform data, which we know can be super biassed, it pulls in all of the data and gives you a holistic view of your marketing channel So you can make better decisions and spend money on the platforms that matter most. These two tools are absolute game changers if you’re running Facebook ads. So you can make better decisions and spend money on the platforms that matter most. These two tools are absolute game changers if you’re running Facebook ads.
1. Ad Creation and Optimization
- AdCreative.ai
Generate high-performing ad creatives tailored to your audience, optimized for engagement and conversions. - Jasper (formerly Jarvis)
AI-powered content generation for ad copy, captions, and headlines designed to engage your Facebook audience.
Campaign Management
- Smartly.io
Automates Facebook ad campaigns with AI-driven optimizations and creative testing tools. - AdEspresso by Hootsuite
Simplifies ad management and provides A/B testing for Facebook campaigns
Audience Targeting
- Meta Advantage+ (Formerly Facebook AI)
A built-in tool by Meta that uses machine learning to optimize audience targeting and bidding strategies automatically. - Madgicx
Combines AI with audience targeting insights to identify and optimize the most profitable segments.
Chatbots and Messenger Marketing
MobileMonkey
Multi-platform chatbot tool that integrates with Facebook Messenger, Instagram DMs, and more.
ManyChat
AI-driven chatbot for Facebook Messenger, perfect for lead generation, customer support, and sales.