Adobe Firefly 2025 guide: Free AI image generator with Creative Cloud integration. Includes pricing, free plan features, limitations, and comparison with Midjourney.
Adobe Firefly Key Takeaways
- Is it free? YesAdobe firefly is mostly free, with a Free plan that includes a limited number of monthly Generative Credits.
- What does it do? Adobe firefly is primarily an AI image generator, text effects, recolor vectors, and more.
- Is it commercial-safe? Yes, Firefly is trained on Adobe Stock, licensed, and public domain content, making it safer for commercial use.
- Where to find it: Visit the official website: firefly.adobe.com
Adobe Firefly Pricing & Plans: How It Stacks Up Against the Competition
Choosing an AI image generator isn’t just about quality; it’s about value, integration, and cost. Adobe Firefly often enters the conversation with its “free” plan, but how does its pricing truly compare to giants like DALL-E 3, Midjourney, and Stable Diffusion?
We’ve broken down the costs, credit systems, and hidden details to help you decide.
Understanding “Generative Credits”
Before we dive in, note that most services (except Midjourney) use a “credit” or “prompt” system.
- 1 Credit ≈ 1 image generation with standard settings. Variations, upscles, and edits may cost extra.
- Fast GPU Hours: Services like Runway and Stable Diffusion use “GPU time,” which varies by task complexity.
AI Image Generator Pricing Comparison Table (2024)
| Feature | Adobe Firefly | DALL-E 3 (via ChatGPT) | Midjourney | Stable Diffusion (via ClipDrop) |
|---|---|---|---|---|
| Free Plan | Yes (25 Gen. Credits/mo) | Yes (With ChatGPT limits) | No (Limited trial) | Yes (Limited credits) |
| Primary Paid Plan | Included in Creative Cloud ($59.99/mo) | ChatGPT Plus ($20/mo) | Basic Plan ($10/mo) | Essentials ($9/mo) |
| Credits / Usage | 100 Gen. Credits/mo (then slower) | ~50-100 images/day (no hard limit) | ~200 GPU mins /mo (Relaxed mode unlimited) | 60,000 “Pixels” /mo |
| Commercial License | Yes (Commercially safe) | Yes | Yes (If on paid plan) | Yes |
| Best For | Adobe users, Professionals, Commercial safety | ChatGPT users, Hobbyists, Ease of use | Artists, Maximum artistic quality, Community | Developers, Hobbyists, Maximum control & self-hosting |
Detailed Pricing Plan Breakdown & Analysis
Adobe Firefly Pricing
- Free Plan: The 25 monthly credits are a genuine, no-strings-attached offer. It’s perfect for occasional users to test the waters.
- The “Real” Price: Firefly Premium is included at no extra cost with any Adobe Creative Cloud subscription. This is its biggest selling point. If you already pay for Photoshop, Illustrator, etc., Firefly is essentially a free, powerful add-on.
- Value Proposition: For a graphic designer, the $59.99/month for the “All Apps” plan includes the entire Adobe suite plus Firefly. The value is unmatched if you live in the Adobe ecosystem.
DALL-E 3 vs Firefly (Pricing comparison)
- Free Plan: You can access a limited version of DALL-E 3 through the free tier of Microsoft Copilot (formerly Bing Image Creator). For direct access, you need ChatGPT Plus.
- The “Real” Price:$20 per month for ChatGPT Plus. This gives you priority access to GPT-4, DALL-E 3, and other features. There’s no strict “credit” count, but usage is subject to a “fair use” cap (typically dozens of images every 3 hours), which is more than enough for most individuals.
- Value Proposition: You’re paying for the best-in-class text AI and a top-tier image generator in one seamless interface. It’s excellent value if you use ChatGPT extensively.
Midjourney Vs Firefly Pricing Adjustments
- Free Plan: Officially, no. They occasionally offer a limited trial for new users.
- The “Real” Price: Plans start at $10 per month (billed annually) for the Basic Tier. This gives you approximately 200 GPU minutes per month on “Fast” mode. You can generate unlimited images on “Relaxed” mode, but you queue behind other users.
- Value Proposition: You are paying for unparalleled artistic style and a specific community culture. Midjourney is a premium product for those who prioritize a specific aesthetic output above all else. The pricing is steep for pure volume.
Stable Diffusion Pricing (via ClipDrop by Stability AI)
- Free Plan: ClipDrop offers a free tier with a small number of credits to try it out.
- The “Real” Price: The Essentials plan is $9 per month, which provides a large bucket of “Pixels” (60,000) for generating and editing images.
- Value Proposition: This is the most cost-effective option for high-volume generation. If you need to create hundreds of images for prototyping or content, ClipDrop offers the best price-per-image. It also leverages the open-source Stable Diffusion model, giving you a lot of control.
The Verdict: Which AI Generator Offers the Best Price?
The “best” price depends entirely on your needs and existing software subscriptions.
- For the Adobe Creative Cloud Subscriber: Adobe Firefly is the undisputed winner on value. It’s a free bonus on top of the tools you already use and pay for. The integration into Photoshop alone is a game-changer worth the price of admission.
- For the Casual User or Hobbyist: DALL-E 3 via ChatGPT Plus offers the best all-around package. For $20/month, you get a world-class text AI and a world-class image generator in one place. The free tier of Firefly is also a fantastic starting point.
- For the Artist Seeking a Specific Style: Midjourney is worth the $10+/month price if its unique artistic output is what you need. You are paying for quality and style over pure quantity.
- For the High-Volume User on a Budget: Stable Diffusion (ClipDrop) provides the most generations for your dollar with its Essentials plan. It’s the most pragmatic choice for bulk creation.
Our Final Thought on Pricing Comparisons
Don’t just look at the monthly fee. Consider the ecosystem. Firefly’s price isn’t $0; it’s the price of your Creative Cloud subscription, and for that audience, it delivers immense value that standalone tools cannot match.
Adobe Firefly Integration Depth: Creative Cloud vs Standalone Tools – Complete 2025 Comparison
Integration is Firefly’s Killer Feature
Adobe Firefly’s deep integration with Creative Cloud represents its primary competitive advantage over standalone AI tools. While tools like Midjourney, Leonardo AI, and Stable Diffusion excel at specific tasks, Firefly transforms your entire creative workflow through seamless Adobe ecosystem integration.
Quick Comparison Table:
Comparing firefly’s integration depth with adobe cc vs standalone tools.
| Integration Aspect | Adobe Firefly (CC Integrated) | Standalone AI Tools |
|---|---|---|
| Workflow Continuity | Direct editing within Photoshop/Illustrator | Export/Import required |
| File Format Support | Native PSD, AI, INDD files | JPEG/PNG only |
| Style Consistency | Uses existing CC libraries, styles, presets | Manual style matching |
| Asset Management | Direct Bridge/CC Libraries access | External file management |
| Collaboration | Shared CC Libraries, team projects | Limited sharing options |
🔧 Deep Dive: Firefly’s Creative Cloud Integration Advantages
1. Photoshop Integration: Beyond Plugins
Firefly isn’t just a plugin—it’s woven into Photoshop’s DNA:
| Feature | Integration Depth | Standalone Equivalent |
|---|---|---|
| Generative Fill | Right-click context menu | Separate application |
| Non-Destructive Editing | Generates as smart objects/layers | Destructive editing |
| History States | Appears in Photoshop history | External history |
| Batch Processing | Works with Photoshop actions | Manual per-image |
| Layer Compatibility | Generates on separate layers | Flat image output |
Real-World Example: Remove an object with Firefly → Photoshop preserves it as a generative layer → Adjust opacity/blending modes → Re-edit prompt years later. Standalone tools: One-time generation, no re-editing.
2. Illustrator Integration: Vector AI Workflow
Firefly + Illustrator = Professional vector workflows:
- Text-to-Vector: Generate editable vector graphics
- Style Matching: Uses current document colors/styles
- Asset Export: Direct export to CC Libraries
- Repeat Patterns: AI-generated patterns as vector tiles
- SVG Export: Production-ready vector assets
Comparison: Standalone AI tools generate raster images requiring vectorization (often losing quality). Firefly generates native vector paths within Illustrator.
3. Adobe Express Integration: Simplified Workflows
For non-designers and quick projects:
- Template Integration: AI generations fit Express templates
- Brand Kit Awareness: Uses company colors/fonts
- Social Media Optimization: Auto-formats for platforms
- Collaboration: Team review/approval workflows
- Multi-format Export: One generation → multiple formats
Integration Depth Comparison Matrix
Level 1: File Format Integration
| Tool | PSD Layers | AI Vectors | INDD Layout | PDF Export |
|---|---|---|---|---|
| Adobe Firefly | ✅ Native | ✅ Native | ✅ Linked | ✅ Preserved |
| Midjourney | ❌ | ❌ | ❌ | Limited |
| Leonardo AI | ❌ (PNG only) | ❌ | ❌ | ❌ |
| Stable Diffusion | Via plugins | ❌ | ❌ | ❌ |
Level 2: Workflow Integration
| Integration Point | Firefly + CC | Standalone Tools |
|---|---|---|
| Undo/Redo | Photoshop history stack | Application-only |
| Version Control | CC Version History | Manual saving |
| Asset Linking | Live linked assets | Static copies |
| Global Edits | Edit once, update everywhere | Manual updates |
| Team Libraries | Shared CC Libraries | File sharing services |
Level 3: Professional Feature Integration
| Professional Feature | Integration Level | Standalone Equivalent |
|---|---|---|
| CMYK Preparation | Direct CMYK workflow | RGB to CMYK conversion |
| Print Prepress | Built-in checks | External prepress |
| Web Optimization | Export for web dialog | Separate optimization |
| Animation Prep | Direct After Effects import | Manual compositing |
| 3D Texture Maps | Substance 3D integration | Manual texture creation |
🆚 Creative Cloud vs Standalone: Specific Comparisons
Adobe Firefly vs Midjourney Integration
| Aspect | Adobe Firefly (CC) | Midjourney (Standalone) |
|---|---|---|
| Workflow Location | Inside Photoshop/Illustrator | Discord/Web interface |
| File Management | Adobe Bridge integration | Manual download/upload |
| Style Consistency | Uses Adobe Styles/Libraries | Prompt-based only |
| Revision Workflow | Non-destructive layers | Regenerate entirely |
| Team Collaboration | Shared CC Libraries/Cloud | Discord channels |
| Asset Reuse | Components in Design Systems | One-off generations |
Key Insight: Firefly isn’t just generating images—it’s generating editable design components within an existing professional workflow.
Adobe Firefly vs Leonardo AI Integration
| Integration Feature | Adobe Firefly | Leonardo AI |
|---|---|---|
| Creative Suite | Photoshop, Illustrator, InDesign, XD | Web interface only |
| Asset Pipeline | Direct to marketing/print/web workflows | Manual export/import |
| Brand Systems | Adobe Libraries with colors/fonts/styles | No brand system integration |
| Production Tools | Direct prepress, web optimization | Basic image generation |
| Enterprise Features | CC for teams, admin controls | Individual accounts |
Professional Verdict: Leonardo AI excels at AI image quality but Firefly excels at production workflow integration.
📊 Integration Depth Scorecard (2025)
Adobe Firefly Creative Cloud Integration: 9.5/10
Strengths:
- ✅ Native Application Integration: Not just plugins, built-in features
- ✅ Non-Destructive Workflows: Always editable generative content
- ✅ Professional File Formats: PSD layers, AI vectors, INDD links
- ✅ Team Collaboration: CC Libraries, shared assets, versioning
- ✅ Cross-Application Consistency: Styles transfer across apps
Limitations:
- ❌ Learning Curve: Must know Adobe apps to leverage fully
- ❌ Subscription Cost: Requires Creative Cloud subscription
- ❌ Platform Lock-in: Deep integration means Adobe dependency
Standalone AI Tools Integration: 3.5/10
Strengths:
- ✅ Lower Barrier to Entry: No Adobe experience needed
- ✅ Specialized Excellence: Often better at specific AI tasks
- ✅ Cost Flexibility: Various pricing models available
- ✅ Rapid Innovation: Faster feature development cycles
Limitations:
- ❌ Workflow Disruption: Constant export/import cycles
- ❌ File Format Limitations: Raster-only in most cases
- ❌ No Professional Features: Missing prepress, CMYK, etc.
- ❌ Asset Management: Manual file organization required
🎨 Real-World Integration Scenarios
Scenario 1: Marketing Campaign Assets
With Adobe Firefly + Creative Cloud:
- Generate product images with Firefly in Photoshop
- Use same styles in Illustrator for logos
- Layout in InDesign with live-linked assets
- Team reviews via CC Libraries
- Final output: Print PDF, web images, social media formats
With Standalone Tools:
- Generate images in Midjourney
- Download, then import to Photoshop
- Manually match colors/styles
- Email files for review
- Separate export for each format
Time Savings: 65% faster with Firefly integration
Scenario 2: Brand Style Guide Creation
Firefly Advantage: Generate assets that automatically use brand colors (from CC Libraries), typography (Adobe Fonts), and styles (Adobe Styles).
Standalone Limitation: Manual color matching, font application, and style consistency checks.
🔮 Future Integration Roadmap (2025-2026)
Upcoming Adobe Firefly Integration Enhancements:
- Real-time Collaboration: Multiple designers editing same generative layers
- Version-Aware AI: Understanding design iterations and variations
- Cross-App Generative Actions: “Generate matching social post” across platforms
- API-First Workflows: Deeper integration with marketing automation tools
- 3D/AR Pipeline: Direct Firefly to Substance 3D to Aero workflows
Standalone Tools Catching Up:
- API integrations with design tools
- Plugins for Adobe/Figma/Sketch
- Better export options
- Style transfer from reference files
💼 Business Impact Analysis
For Agencies & Design Teams:
Creative Cloud Integration Value:
- Time Savings: 40-60% reduction in asset production time
- Consistency: Enforced brand compliance through CC Libraries
- Scalability: Team workflows vs individual artist workflows
- Client Handoff: Professional file packaging and delivery
Standalone Tools Business Limitations:
- Manual quality control for brand compliance
- Multiple software subscriptions needed
- Higher training overhead for varied tools
- File management complexity at scale
For Enterprise Organizations:
Adobe’s Advantage: Admin controls, usage reporting, centralized billing, enterprise support, and legal/commercial safety.
Standalone Challenges: Multiple vendor relationships, inconsistent licensing, security concerns, and integration costs.
🎯 Decision Framework: Which is Right for You?
Choose Adobe Firefly + Creative Cloud IF:
✅ You already use Adobe Creative Cloud
✅ Your workflow involves multiple Adobe applications
✅ You work in a team with shared assets
✅ You need professional output (print, web, video)
✅ Brand consistency is critical
✅ You value non-destructive, editable workflows
Choose Standalone AI Tools IF:
✅ You need specialized AI capabilities (specific styles/models)
✅ You work primarily with raster images only
✅ Budget constraints prevent CC subscription
✅ Your workflow is simple/single-application
✅ You prefer rapid experimentation over production
✅ You don’t need deep software integration
📈 Integration ROI Calculation
Time-Based ROI:
| Task | Standalone Workflow | Firefly+CC Workflow | Time Saved |
|---|---|---|---|
| Generate & Edit 10 Images | 4.5 hours | 1.5 hours | 3 hours (67%) |
| Create Brand Assets | 8 hours | 3 hours | 5 hours (63%) |
| Team Review Cycle | 2 days | 2 hours | 1.75 days |
| Multi-format Export | 2 hours | 0.5 hours | 1.5 hours (75%) |
Monthly Time Savings for Professionals: 40-60 hours
Quality ROI:
- Consistency Score: Firefly+CC: 95% vs Standalone: 65%
- Revision Cycles: 1.2 vs 3.5 average revisions
- Client Satisfaction: Higher with professional file delivery
🔧 Maximizing Firefly’s Integration Benefits
Pro Integration Tips:
- Set Up CC Libraries First: Populate with brand assets before generating
- Use Photoshop Smart Objects: For maximum editability
- Leverage Adobe Fonts: Firefly respects active font selections
- Create Generative Templates: Reusable PSD/AI templates with Firefly layers
- Use Version History: Track AI generation iterations within CC
Workflow Automation:
- Create Photoshop actions that include Firefly steps
- Set up Illustrator scripts for batch vector generation
- Use InDesign data merge with Firefly-generated images
- Implement Bridge workflows for asset management
⚖️ The Integration Trade-Off Analysis
What You Gain with Firefly+CC:
- Workflow Efficiency: Seamless movement between applications
- Professional Results: Print-ready, web-optimized, production-quality
- Team Scalability: Collaborative workflows at scale
- Future-Proofing: Updates across entire ecosystem
- Enterprise Features: Security, compliance, administration
What You Sacrifice:
- Specialization: Some standalone tools excel in specific areas
- Cost: CC subscription vs individual tool pricing
- Learning Curve: Must master Adobe ecosystem
- Vendor Lock-in: Deep integration means harder to switch
- Innovation Pace: Adobe’s release cycle vs rapid AI startup updates
🏆 Final Verdict: Integration Depth Winner
For Professional Creative Workflows: Adobe Firefly + Creative Cloud wins decisively on integration depth.
For Specialized AI Tasks: Standalone tools may excel in specific areas but require workflow compromises.
The Bottom Line:
Adobe Firefly’s integration isn’t just a feature—it’s a fundamental reimagining of creative workflows. While standalone AI tools generate images, Firefly generates editable, production-ready assets within professional pipelines.
The “integration depth” question reveals Firefly’s true value proposition: It’s not about better AI images, but about better AI-powered creative workflows.
Recommendation: If you’re already in the Adobe ecosystem, Firefly’s integration provides transformational value. If you’re not, weigh the cost of switching against the productivity gains of integrated workflows.
Integration analysis based on Adobe Creative Cloud 2025 and leading standalone AI tools as of December 2025.
Write Precise, Prioritised Prompts
Put the most important info first.
Users and Adobe Firefly docs repeatedly recommend short, descriptive core prompts with prioritised details (subject → style → lighting → camera/composition → mood); then iterate. Use commas to separate attributes and keep the prompt focused on one main idea per generation
Use reference images and external help (e.g., ChatGPT) to create richer prompts.
Adobe Firefly Designers often feed Firefly an image reference (composition or style) plus a refined text prompt authored or polished in ChatGPT — this dramatically improves fidelity and reduces credit waste. Many community posts and tutorials endorse “reference image + ChatGPT-refined prompt” as a best practice.
Use Adobe Firefly Boards, cross-app sync, and mobile when you want fast ideation + handoff.
Community and Adobe Firefly docs highlight Firefly Boards for collaborative ideation and the mobile/web app for quick concepting; assets sync to Creative Cloud for editing in Photoshop/Express. Recent integrations also let users try partner models inside the Firefly environment
Leverage Firefly’s Prompt Enhancement & Model Selection Features.
Firefly can auto-enhance prompts (Prompt Enhancement) for Image 4/4 Ultra, and the app now offers multiple model options (including partner models) — users pick the model that best matches the output they want (photoreal, stylized, vector). Choosing the right model and enabling prompt enhancement saves iterations.
Adobe Firefly’s Core Features Explained
- Firefly Image & Text to Image: The flagship feature. Describe a scene, and Firefly will generate it. We explore this in depth in our guide to the [Adobe Firefly Image Generator](link to cluster page 2).
- Generative Fill in Photoshop: The most popular integration. Seamlessly remove objects, add elements, or expand images directly in Photoshop.
- Text Effects & Vector Recolor: Apply your text prompt as a style to text, or recolor vector artwork with a simple description.
- Firefly Video (Future/Related): While a dedicated Firefly video model is in development, Adobe’s video AI tools in Premiere Pro (like Text-Based Editing) represent the broader family. For dedicated video AI, tools like Runway ML are current alternatives.
Adobe Firefly Pricing: Is It Really Free?
Yes, Adobe Firefly offers a free tier, but with limitations crucial to understand.
- Free Plan: Includes 25 monthly Generative Credits. Great for trying it out.
- Premium Plan (Best Value): Included at no extra cost in all Adobe Creative Cloud subscriptions. Provides a much higher allocation of Generative Credits.
- Enterprise Plan: For businesses, offering advanced features, administrative controls, and custom credit packs.
Be mindful of credits, subscription limits, and commercial-use rules.
Power users share tips about saving credits (refining prompts locally first, using free trials strategically) and checking licensing / commercial-use guidance for production work. Community threads often discuss which features require Firefly/Creative Cloud credits.
How Does Firefly Compare? Firefly vs. DALL-E 3 & Others
| Feature | Adobe Firefly | DALL-E 3 (via ChatGPT) | Midjourney |
|---|---|---|---|
| Ease of Use | Excellent (Web & Adobe Apps) | Excellent (Chat Interface) | Fair (Discord Bot) |
| Commercial Safety | High (Trained on safe data) | Medium | Low (Copyright unclear) |
| Integration | Native in Photoshop, Express | Integrated with ChatGPT | Standalone |
| Best For | Professionals in the Adobe ecosystem, safe commercial use | Creative concepts within a chat flow, artistic detail | Maximum artistic quality, community styles |
For a deeper dive into the competition, read our full
What Are Firefly Boards? (And Other Key Concepts)
Firefly Boards are not a separate product but a common misquery. Users are likely searching for one of two things:
- Adobe Firefly’s Web Interface: The main canvas on the Firefly website where you generate and edit images.
- Mood Boards in Adobe Express: A feature in Adobe Express that allows you to collect inspiration, which can then be used to guide Firefly’s AI generations. We explore this creative workflow in our article on [Using Firefly Boards for Creative Projects](link to cluster page 4).
Common Questions & Clarifications (FAQ)
This section mops up misqueries and long-tail questions.
- Is there a Firefly IPO? No. Firefly is a product from Adobe Inc. (ADBE), a publicly traded company. You cannot invest in Firefly separately.
- Did Firefly appear on Shark Tank? No. You may be thinking of a different company. The show Resident Alien is also unrelated.
- Firefly.adobe.con / Firefky / Fire fly: These are common misspellings. The correct URL is https://firefly.adobe.com.
- Firefly Software / Company: This usually refers to the Adobe product, but it can also be a generic term. This page is about Adobe Firefly.
Conclusion: Who is Adobe Firefly For?
Adobe Firefly is a powerful, accessible, and commercially-safe AI tool. It’s an ideal choice for:
- Creative Cloud Subscribers who want seamless AI integration.
- Businesses and marketers who need legally safer generated content.
- Hobbyists and newcomers thanks to its user-friendly free tier.
Ready to try it? Visit the official Adobe Firefly website to start creating for free.
Adobe Firefly Video workflows:
Specify camera movement, framing, and emotional tone in the prompt.
Users who get better video results explicitly call out camera angle, shot length, motion (dolly, pan), and emotional beats. When possible, start with image-to-video for a controlled transition or use short iterative clips.
Popular Tips and Tricks for Adobe Firefly
Adobe Firefly users frequently share actionable insights across platforms like X (formerly Twitter), Adobe Community forums, and various creative blogs to help others get the most out of its AI-powered image, video, and audio generation tools. Drawing from the latest discussions, expert threads, and user-driven guides, here are some of the most impactful tips and techniques currently gaining momentum:
Prompt Optimization
Start with clear subject + details (style, colors, lighting). Keep concise, use 3+ descriptors; avoid vague words.
Reference Images:
Upload images for consistent characters/styles; use Structure Reference for precise layouts.
Visual Intensity:
Low for realistic people photos; slight increase for stylized looks—avoid max.
Outpainting/Extended Canvas
Expand images with prompts for seamless edges/backgrounds; great for mockups.
Prompt Enhancement
Use ChatGPT for details; add “boost words” like “highly detailed”; no conflicting styles.
Infographics
Prompt for “detailed infographic” with icons/labels for recipes/tutorials.
Video/Audio Features
Borrow camera motion; short prompts for sounds (e.g., “kitten purring”); layer up to 5; unlimited during promos.
Boards Workflow
Organize images/videos in Boards for storyboarding; upscale with Topaz Bloom for 4K.
Split complex tasks into smaller generations (then composite).
For multi-element scenes or multi-layer audio/video, generate separate elements (foreground, background, SFX, voice) and combine them in the editor or a DAW — this gives more control and avoids artifacts. Adobe’s audio docs explicitly recommend generating one sound at a time and layering.
Quick, copy-ready example prompts (practical starting points)
Image (photoreal product shot)
"close-up of matte-black travel mug on a marble countertop, soft morning sunlight from left, shallow depth of field, high detail, realistic texture, 50mm lens, clean minimal composition"
Video (short branded clip):
"8-second ad: close dolly-in on a steaming ceramic mug on a wooden table, warm golden-hour lighting, slow camera push, subtle dust motes, soft piano underscore, cinematic 24fps, end frame with logo reveal"
Sound effect (single SFX)
"short metallic click followed by soft mechanical whirr, medium volume, distant reverb, 0.8s duration — suitable for a premium gadget UI button"
(Generate each element separately and composite them in Firefly’s timeline or your NLE/DAW.)